Resources Library by ANA

Let me show you our holiday video.....?

At the beginning of the 1990’s, it was recognised that the existing information on the volume and value of tourism and the characteristics of the visitor market was inadequate as an input to the forward planning and development of tourism on...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Chris Brock, Tom Costley

September 1, 1995

Data management for conceptual design research

Generally speaking, the findings of market-research projects are compiled as tables or are presented verbally in the form of charts. However, this type of report is not always appropriate for certain occupational categories such as designers for...

Catalogue: ESOMAR Congress 1989

Authors: Claus Merbold, Gert Autz

Company: SINUS Markt- und Sozialforschung GmbH

September 1, 1989

Data management for conceptual design research (German)

Generally speaking, the findings of market-research projects are compiled as tables or are presented verbally in the form of charts. However, this type of report is not always appropriate for certain occupational categories such as designers for...

Catalogue: ESOMAR Congress 1989

Authors: Claus Merbold, Gert Autz

Company: SINUS Markt- und Sozialforschung GmbH

September 1, 1989

Video recorders

The paper reviews the extent to which the video recorder has become an important, and complicating, part of the television audience scene - with implications for all sections of the industry, including researchers. Within a year or two ownership of...

Catalogue: Seminar 1988: Media And Media Research

Author: Roger Gane

June 15, 1988

Real-life responses to TV commercials

By concentrating on viewers' attitudes and opinions, and their behaviour under artificial conditions, research on TV ads has overlooked what happens in people's homes during the commercial break. This paper argues for the use of video. It shows how...

Catalogue: ESOMAR Congress 1987

Author: Peter Collett

September 1, 1987

Viewers are people too

This paper outlines some alternative approaches to the study of audience behaviour other than those solely based on ratings or metering households. Findings from recent surveys and qualitative research in the UK point to the need to consider viewing...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Michael Svennevig

June 15, 1987

The use of video as an advertising medium in the Middle East

The paper examines the impact of advertising on rented video cassettes on the advertising scene in the Middle East and specifically Saudi Arabia, and the way in which household panel research has been used to monitor this development.

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Charles A. Rhodes, George V. Vassiliou

Company: MEMRB

June 15, 1986